BayBuzz is a bold and lively magazine & online service reaching Hawke’s Bay’s premium and most engaged audiences.

The thinking, engaged people of Hawke’s Bay – who span all social strata of our region – crave a ‘space’ where issues are brought forward, a ‘big picture’ is presented, and the pot is stirred. At the same time, they want this ‘space’ to be well-produced, stylish, diverse in content, digestible, and even fun.

They want a media voice that reflects the intelligence and ambition we all see in Hawke’s Bay. Something to be as proud of as our best food and wines, our best talent, and our outstanding natural assets.

That’s the space BayBuzz aims to fill … with both our flagship magazine and much-expanded online service, The Buzz.

BayBuzz magazine articles are posted within 30 days after publication here on the site.
We also publish articles daily on the website, and wrap-up the week with our Saturday e-newsbrief, The Buzz.

For editorial enquiries:
For advertising enquiries:  And visit here:

All other enquiries:

Tom Belford – Editor, Senior Writer

Tom’s past includes the Carter White House, building Ted Turner’s first philanthropic organization, doing heaps of marketing consulting for major nonprofits and corporates. He is a HB Regional Councillor. You can reach Tom at

Lizzie Russell — Assistant Editor 

Lizzie is writer, project wrangler and arts promoter. She’s been living and working back in her home ground of Hawke’s Bay for five years, initially with Hastings City Art Gallery and more recently as a freelancer. She also coordinates the Wildflower Sculpture Exhibition and Pecha Kucha in the Bay.

Bridget Freeman-Rock — Assistant Editor & Senior Writer

Bridget is Hawke’s Bay grown, and a bookworm by vocation, or a ‘literary scientist’ to borrow a German term for the ubiquitous arts degree in English. For BayBuzz, she focuses on environmental and health issues. She freelances as a writer, editor and translator (German), and proofreads BayBuzz, alongside postgrad study and ventures in poetry and fiction.

Keith Newman — Senior Writer

Keith is a journo with over 45 years of experience across mainstream and trade media. He’s won awards for writing about hi-tech, produced music programmes for Radio NZ and published five books, one on the internet in New Zealand and four on New Zealand history. Business, economic development, councils, technology … you name it, Keith covers it for BayBuzz.

Kay Bazzard — Writer

Kay began writing as a late career move shortly after moving to Hawke’s Bay in 1999 with a focus on the arts and culture. Her other passion is figurative clay sculpture.

Abby Beswick — Writer

Abby is two years into Hawke’s Bay (with family) and brings a print journalism background. She’s focused on social issues for BayBuzz.

Sarah Cameron — Business Writer

A well-known HB business communicator, Sarah focuses on weekly online content for The Buzz.

The BayBuzz team

Editor: Tom Belford. Assistant Editors: Lizzie Russell and Bridget Freeman-Rock. Senior Writers: Abby Beswick, Amy Shanks, Bridget Freeman-Rock, Kay Bazzard, Keith Newman, Mark Sweet, Tom Belford. Columnists: Andrew Frame, Dominic Salmon, Hazel Thomas, Jessica Soutar Barron, Louise Ward, Matt Miller, Ian Thomas, Paul Paynter.  Business Writer: Sarah Cameron. Editor’s Supervisor: Brooks Belford. Photography: Florence Charvin, Tom Allan. Illustration: Brett Monteith, Israel Smith. Design: Max & Giselle at Unit Design. Ad Sales: Sarah Hoffmann. Online: Liz Nes. Business Manager & Distribution: Kathleen Botha. Printing: Blue Star Group.