The Hastings Council is seeking citizen feedback on options for its new brand logo and tagline.
I’ve given advice to HDC on this matter, consisting essentially of two points:
1. Yes, “Hastings” needs an identity for marketing purposes — everything from promoting tourism to attracting economic development to building community spirit.
2. And this identity must complement and leverage the “bigger” brand that’s already significantly promoted and well-known in NZ and beyond — namely, “Hawke’s Bay”.
I’ll leave it at that. Go to the site and give the Council your reactions to the treatments, previewed below, two local firms have put forward. Or comment on this post if you prefer.