For fifteen years, our region was lucky to have George Hickton serve as the outstanding chair of Hawke’s Bay Tourism. As an HBRC councillor, I served one term on his Board. Despite our differing views over tourism funding, I hugely respected George’s amazing passion for Hawke’s Bay and his commanding insight into the tourism world … from which our region clearly benefitted.

Here is a statement from HB’s elected leaders on George’s recent passing that offers their appreciation for the contribution he made to our region.

Statement from Hawke’s Bay regional leaders 

We are deeply saddened by the passing of George Hickton, a visionary leader and tireless advocate for Hawke’s Bay and Aotearoa New Zealand’s tourism industry.

As Chair of Hawke’s Bay Tourism since 2010, George brought a wealth of experience from his time as Chief Executive of Tourism New Zealand, guiding our region through a period of transformation and growth. Taking up the mantle during a time of turbulence, he united the industry, built a strong and resilient organisation, and firmly positioned Hawke’s Bay as one of New Zealand’s leading visitor destinations.

George’s genuine love for Hawke’s Bay was evident in everything he did. He knew our region from top to bottom, championed every corner of it, and spent as much time here as he could. His passion, wisdom, and steadfast belief in Hawke’s Bay’s potential have left an enduring legacy.

His contribution to our region is immeasurable, and his absence will be deeply felt. We extend our heartfelt condolences to his family, friends, and all those who had the privilege of working alongside him.

We are profoundly grateful for George’s unwavering commitment to Hawke’s Bay — a place he loved, believed in, and helped shine on the world stage.

Hastings mayor Sandra Hazlehurst

Napier mayor Kirsten Wise

Central Hawke’s Bay mayor Alex Walker

Wairoa mayor Craig Little

Hawke’s Bay Regional Council chair Hinewai Ormsby