Henare O'Keefe

Background & Public Service

  • Served 15 years as the Flaxmere ward councillor on Hastings District Council, first elected in 2007.
  • Stepped down in 2022 and transitioned into the role of Hastings Ambassador, acting as a community connector for the district.

Community Leadership & Recognition

  • Known as a legendary community leader in Te Matau‑a‑Māui (Hawke’s Bay), Henare co-founded initiatives like the U‑Turn Trust and Flaxmere Heroes, supporting youth and local role models.
  • He and his late wife Pam have fostered over 200 children, showing deep commitment to social care and support.
  • Bestowed with national honours, including the Queen’s Service Medal (2011) and the New Zealand Local Hero Award (2012).
  • Named “Leader of the Year 2024” by Kiwibank / Pan Pac Hawke’s Bay Chamber of Commerce for outstanding community leadership.

Key Initiatives & Focus Areas

  • Champion of violence prevention and youth empowerment, undertaking projects like a mobile BBQ service (“Tunu Tunu”) feeding hundreds, Flaxmere Community Garden, Boxing Academy, and the “Enough is Enough” hikoi to raise awareness about violence.
  • Played a central role promoting housing development in Flaxmere, contributing to major new housing and senior living projects in recent years.
  • Advocates for pride and care in community spaces, cultural reconnection, and environmental stewardship via schools and local projects like sustainable gardens and litter awareness campaigns.
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