How many Hawke’s Bay faces can you identify in this MADE WITH CARE video?
The video is part of a global campaign aimed at pitching NZ’s ‘pure, safe, natural’ food and beverage to the world.
Great aspirations and great positioning … so long as our growers can indeed deliver on the promise with consistency and transparency.
And it all begins on the land … behind the farm, orchard, vineyard gate.
The best of our food producers do it very well indeed … no question. It’s the rest that pose the problem.