Actually this question is already a bit archaic as wireless access to the Internet has quickly become the norm globally. And New Zealand is no exception.

According to Nielsen NZ, fully 70% of New Zealanders now own a mobile connected device – 64% own a smartphone, 33% own a tablet device, and a quarter own both, a fivefold increase since 2012. Chart below shows how they access the Internet:

Interestingly, at least some Hawke’s Bay residents seem even more connected. Results from our recent BayBuzz Reader Survey indicate that 70% own a smartphone and 50% own a tablet, both higher than the national average. Further, 55% have a Facebook page and 43% have a LinkedIn page. And 50% check online sources for news ‘very often’, another 29% ‘often’.

Hawke’s Bay is clearly (un)wired!

Apart from checking the news and weather (and their social media), what do people do online? Shop, of course. The chart below right from Nielsen shows how. This one looks at online shopping practices in 26 countries (not NZ I’m afraid), 57% of whom say they’ve made an online purchase from an overseas retailer.

Nielsen shows how. This one looks at online shopping practices in 26 countries (not NZ I’m afraid), 57% of whom say they’ve made an online purchase from an overseas retailer.

For more reading follow these links:

Mobile Keeping Kiwis Connected

bit.ly/1L5dpS0

Connected Commerce Is Creating Buyers Without Borders

bit.ly/1S8KsXR

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