I’ve just looked over some of the articles being prepared for our Summer (Jan/Feb) edition, whose cheeky theme is ‘Women run Hawke’s Bay’.

A serious theme coming through these pieces relates to building confidence in women, starting with school age girls. A number of the ‘voices’ commenting in these articles point to lack of self-esteem and confidence as the key impediment that holds women back. And it begins early.

I look forward to our readers’ reactions.

Moments later I was checking out a media & marketing newsletter I receive, and by chance the lead article was about Dove (the skin care folks) and a project they’ve had for some years – and have now reinvigorated – called the Dove Self-Esteem Project.

What got my attention was the lead sentence of that article …

“By the age of 13, 80% of girls distort the way they look online. Take a moment to let that sink in.”

In case you didn’t know, there are a myriad of online tools and apps that enable you to ‘fix’ your appearance, and girls flock to them.

Watch this video, which reverses the process, tracking back from the finished ‘beauty’ to the real girl.

If you have a young woman in your life, you might want to take a look at the resources available for both of you via the Dove Self-Esteem Project.

Is this just slick ‘cause marketing’ by Dove? I don’t know. But they’ve gone to some trouble here to help address what all the ‘experts’ agree is a serious issue. I’ll buy their soap.

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