To Hawke’s Bay beef farmers … heaps. Here are some convincing numbers from Silver Fern Farms (SFF). Interviewed in Farmers Weekly, SFF chief executive Dan Boulton noted the value difference achieved by the company’s ‘high-value’ cuts. Currently 17.5% of SFF’s sales are ‘high-value’ and the company is aiming for 33% by 2030. Bolton said every […]
